Greatest Common Factory
Arise Healthcare Brand Video
Arise Healthcare is healthcare as it was intended. Physician-led, smaller, closer and more personal for a reason. You. Animation by Dustin Scott. Written and illustrated by GCF.
Nike iD Jones Brothers Web Video
The Jones Brothers, who happen to be a UFC Champion and two NFL players, discuss the how and why of their respective NikeID Free Trainer 5.0s. Written, directed and edited by GCF
TXRD Skate Fliers
To give Austin a sneak peek of the show that awaits, TXRD’s street team on skates hand-delivers fliers around Austin every Friday before a bout. Written and designed by GCF.
Print for "Golf Magazine"
Golfers are a passionate breed. Thankfully, Golfsmith’s custom fitting experts are here to help keep scores low and spirits high. Written and designed by GCF.
Meet Jon "Bones" Jones
We introduced Jon Jones, the UFC light heavy weight champion to the Nike Training community and his regimen resonated. Written, directed and edited by GCF.
Safe Auto OOH
Expressing Safe Auto's ongoing appreciation for the only car that matters. Photo by Bill Sallans, written & designed by GCF.
Las Pizzas del Fuego Drinking Game
Austin Pizza and TXRD partner to give fans a taste of the league’s famous penalty wheel – a drinking game edition on every box of their signature pizza. Written and designed by GCF.
“Adjustability” TV for Golfsmith
The latest all-in-one drivers need an all-in-one partner to make sure that tech is working its hardest for you. Fortunately, there’s Golfsmith. Written, directed and edited by GCF.
2014 Austin Addys Event Planning
The Austin addys wanted to boost attendance and sponsorship. We obliged with "An Evening Spent Up Our Own Ass" hosted by Nick Offerman. Written, designed and produced by GCF.
SafeAuto.comOOH2
The place to go to insure the most important car in the world. Photo by Bill Sallans, written & designed by GCF.
Austin Pizza Fliers
Austin Pizza proudly sponsors the schedule of their hometown hotheads on every box of Las Pizzas del Fuego – one of the hottest pies around. Written and designed by GCF.
Golfsmith Microsite
Golfsmith’s microsite lives as a virtual clubhouse where golfers can swap custom fitting secrets and success stories. Strategy and design by GCF and BazaarVoice.
Security Service OOH
A campaign for San Antonio’s Security Service Federal Credit Union shows that service isn’t something you hear, it’s something you feel. Written and designed by GCF.
SafeAuto Commercial
A minvan named Black Betty. Some cars work a liitle harder than others. Written, directed and edited by GCF
New Brand Identity
TXRD’s updated league identity reflects the hard-hitting sport that accompanies the spectacle. Written and designed by GCF.
DogTV Infomercial
We used TV for humans to teach humans about TV for dogs. It’s simpler than you’d think. Written by GCF. Dir/editor: Jason Marlow
SafeAuto Commercial
People need cars. Cars need people. People and their cars need car insurance. Written, directed and edited by GCF
"Online Profile" TV for Security Service
What's just as pleasantly unexpected as actually getting good service from your bank? This is. Written, directed and edited by GCF.
TXRD Poster Series
One of Texas’s fiercest femme fatales, Dusty Doublewide of the Rhinestone Cowgirls revels in the glory of another pillow-fought victory. Written and designed by GCF.
"Cats" TV for DogTV
Cats rule the internet. But is the world prepared for a new breed of entertainment? Written and directed by GCF.
“Custom Fit” TV for Golfsmith
Golfsmith’s custom fitting expertise guarantees all golfers a better time and the bragging rights they deserve. Written, directed and edited by GCF.
"Piñata" TV for Security Service
Good service exceeds expectations—in this case, even an expected treat becomes a much bigger deal. Written, directed and edited by GCF.
TXRD Campaign
A fresh identity for the original Texas Roller Derby helped a league of extraordinary women maximize the tension between their sport and their sparkle. Written and designed by GCF.
PSS “Undeniables” Campaign
The healthcare industry has more challenges than ever. PSS armed their sales force with interactive solutions to help them better care for the caregivers. Written and designed by GCF.
SafeAuto Commercial
There is one car on earth that matters most to you. That's the one SafeAuto helps keep you driving. Written, directed and edited by GCF
Bilingual "Wedding" TV for Security Service
However grande the day or pequeño the detail, Security Service is here to help everyone through every chapter. Written, directed and edited by GCF.
TXRD Bar Schedule
The ladies of TXRD never miss an opportunity to politely suggest that you haul ass to their next epic bout. Written and designed by GCF.
Stageside Productions
ACL Live needed an identity to promote their live streaming capabilities. In essense, bringing the world stageside to one of Austin's finest venues. Designed by GCF.
"Up To Me" Video for Nike Pro Training
UFC light heavyweight champ Jon “Bones” Jones demonstrates that when you’re comfortable being uncomfortable, the outcome is always up to you. Written, directed and edited by GCF.
“Date Night” TV for Security Service
Really knowing your customers is the first step to really helping them. Security Service takes all your business personally. Written, directed and edited by GCF.
Pretty Gritty Skater Merch
Equal parts babe and brutality, TXRD is an exercise in contrast. Body checks, booty checks – every fan gets what they come for. Written and designed by GCF.
"Caring for the Caregiver" Video for PSS
It takes a lot to care for patients – and just as much to care for a practice. In the quest to keep both healthy, caregivers shouldn’t have to fight for their own survival. Written, designed and directed by GCF.
"Dolphin" TV for Security Service
Banking is a chore, bank with the right people and they can make it a pleasant one. This campaign models the feelings all banks should strive to provide. Written, directed and edited by GCF.
Arise Austin Medical Identity Suite
New branding uses Arise as a call to action, linking the verb with reasons why Arise is the distinctly different—and better—choice when it comes to your health. Written and designed by GCF.
TXRD TV
TXRD’s TV spot graciously reveals what real ladies are made of. At least the ladies you’d want to hang out with. Written, directed and edited by GCF.
Happy Holidays, Austin
The Sexy Sax Man spreads a special brand of holiday cheer throughout the great city of Austin, Texas. Written, designed and directed by GCF.

Karen Jacobs

Jonathan Silverstein

John Trahar

Zach Rener

Ryan McLaughlin

Tyler Crelia

Elvira Marin

Joel Henderson

Melisa Smith

Katie Johnson

Karen Jacobs

Managing Partner/Production

Big D. DMB&B/London. JWT/SF. And thankfully, ATX. Production wunderkind. Honorary rollergirl. Painter. Brad owner. Photon. White wine. Johnny Cash. Personal chef husband. A smart mother of smart children. Karen is experienced in making things move faster and better.

 

Jonathan Silverstein

Managing Partner/Business

A product of the Summer of Love. Schooled in Boulder. Educated in New York. Wall Street survivor. 18-year lover of the brand biz. Cold beer drinker. Drove a Fiat before J-Lo was cool. Jonathan is the biggest fan of his wife Jill and his daughters Brooke and Carly.

 

John Trahar

Managing Partner/Creative

Aussie from Rye. Prince of Roanoke. Portfolio Center graduate. Ogilvy, New York. Revived by Texas. Beard. Scotch. Jamie. Cal. 4/5/67. The Giants are Super Bowl Champs. John first makes things make sense, then he makes them resonate. John the Resonator.

 

Zach Rener

Creative Lead

Guitars. Field. Stream. Devoted fan of things brewed and distilled. Orangeblood. Writer. Future inventor of some sort of time machine. He’s heard of Portfolio Center. Proud husband and father. Your friend indeed. “Zach and I should really hang out more than we do.” - Steve Martin someday probably.

 

Ryan McLaughlin

Creative

Sooner. Portfolio Center grad. Casually serious motorcyclist. Face hair farmer. Conqueror of Mt. Scott. Master wayfinder. Received his design powers during a tornado. Dippin’ Dots’ most valuable team member – night shift. For some reason he has a finance degree. And if you tell him not to dance, he just won’t listen.

 

Tyler Crelia

Production

Native Austinite. Aged in CA and NYC. His bike is his horse. Loves boards on wheels and water. Watch him eat a fish right out of Town Lake. Big fan of beaches, mountains and other places you would shoot a beer commercial. Tyler would have pitched in the minor leagues if he had ever played baseball.

 

Elvira Marin

Office Manager

First Gen Chicana. Derby fans call her Shanx-a-lot. Sci-Fi Nerd major with an X-Files concentration. Knives. Nunchucks. Seeker of the good and positive. Doesn't care for cheese at all. A legend at Legend of Zelda. If there is corn being popped, she'll appear like a ghost.

 

Joel Henderson

Content Producer

Humble, TX. Pride in NY. Sweet tooth. Eagle Scout. Marathon man. Knife juggler. Longhorn. Quality human. Lover of Jack Daniels and math. Inventor of Casual Mondays and Business Fridays. Was once bitten by a shark. The shark will never forget it.

 

Melisa Smith

Accounting

San Diego Native. Exchanged to France. Fell in love with accounting at 19, so the rest is well-documented history. BS in Accounting, but not at all interested in your bs. Then, became a Master. Two sons. Avid traveler. She knows cakes.

 

Katie Johnson

Art Director

Central Texan. Songbird and cat owner (Kitty Johnson). Roller figure skater, yet unlucky in love at the roller rink. Jazz lover. Pasta vacuum. Professionally trained (and very loud) sneezer. Once hit very hard by a restaurant pager. And fellas? Two words: mango sorbet.

 
Athletes have training questions, Nike Pro Athletes have answers. From MMA to the NBA, we helped Nike articulate those answers to their training community in an insightful and compelling way.
Because retail golf prices are set by the manufacturers, we focussed instead on what golfers care about most — game improvement. The result: more store traffic and increased same store sales.
We helped make live local content go further by creating a brand to livestream the best content from one of Austin's finest venues and share it with the rest of the world.
We helped an investment advisor with a unique perspective articulate a new approach to the market so well that they were able to cap the fund within six weeks.
Content made for dogs to ease time spent alone helps owners to be “Good Humans.” “Leave a little love on” created an easy and guilt free call to action for when dogs have to be left at home.
Healthcare is an ever-changing industry, but within the maze it can often be, care is still the operative word. Arise always led with care — we helped make it the reason for all they do.
We helped a medical supplier stand for more than boxes and prices. Changes in healthcare had created new pain points for doctors, so we demonstrated PSS's unique ability to care for the caregiver.
“The most entertaining sport in the world” embraces the dichotomy of TXRD. By adding more sport (stats, rivalry, stars) to this entertaining brand, we created more engagement with its fanbase.

2000 East 6th St Austin
Austin, TX 78702
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43 West 24th Street
9th Floor
New York, NY 10010
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512.410.1313

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info@gcfactory.com




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