Compare Power
Power Pledge
3 million Texans compared electric plans
Problem
In Texas, consumers can choose their electricity provider, but most people don’t understand the difference between plans. Compare Power helps Texans find the right electric plan, but the category was buried in gimmicks, fine print, and “free nights and weekends” confusion.
Spark
We made energy shopping feel like something Texans could win. Running during the Olympics, The Power Is Yours turned comparison into competition, exposing the myth of “designer electricity” and showing people a simpler way to compare, switch, and save.
Results
Drove 3 million Texans to take control of their electric bills.
