Golfsmith
Fit to Win
Custom-fitting orders up 47%.
Problem
Golfsmith’s competitors were turning golf retail into a discount game. But serious golfers were not just looking to save money. They wanted better equipment, better fitting, and a better chance to improve their game.
Spark
Golfers don’t buy clubs, they buy better swings. Golfsmith needed a value proposition that could maintain price integrity. We shifted the conversation from price to performance. Instead of promoting deals, we showed golfers what custom-fit clubs could actually change: distance, accuracy, confidence, and the numbers behind a better swing.
Results
Traffic up 12%. Average order value up 9X.
