Jordan
Rise. Work. Shine.
A scalable content engine for Jordan training
Problem
Jordan Brand had unmatched athlete access, but needed a faster way to turn that talent into meaningful training content. The challenge was to make the legacy of Breakfast Club feel relevant to high school athletes today.
Spark
We built a rapid-strike creative and production model around Jordan’s current champions. By interviewing 44 athletes, capturing their training regimens, and scripting dozens of storylines, we turned Breakfast Club into a modern platform for discipline, drive, and daily work.
Results
44 interviews. 12 cities. One platform.
