Mars
Care at Scale
41% increase in engagement
Problem
Mars needed content for three beloved pet brands: Iams, Greenies, and Sheba. Each had its own audience and voice, but all needed a consistent system that could scale across channels without becoming generic.
Spark
We built the content around what pet parents actually search for: ways to care better. A shared roadmap and SEO strategy created 50+ articles, infographics, slideshows, and animations that answered real questions while flexing for each brand’s personality.
Results
41% engagement lift across three brands.
