The Venetian Resort Las Vegas
Dinner!
The 97% turnaround
Problem
The Venetian needed to drive more hotel bookings in a moment when Las Vegas tourism was down. Most of their messaging was focused on hotel suites, but that story wasn’t creating enough urgency to book.
Spark
In working with leadership, we uncovered a key insight: for many guests, dining—not rooms—was the real reason they chose The Venetian. With a week sprint, filming and photographing 17 restaurants, we shifted the narrative from “come stay in our suites” to “come for the restaurants,” elevating dining as the emotional driver.
Results
97% average hotel occupancy, millions of ad views, and a content engine for internal teams to leverage for the next 2 years.
